American Marketing Association

The American Marketing Association (AMA) is a professional organization focused on marketing. It serves as a resource for marketing professionals by providing education, research, networking opportunities, and industry standards. The AMA publishes journals, hosts conferences, and offers certifications to help individuals advance their marketing skills and knowledge. Its members include marketers, academics, and students who share a commitment to improving marketing practices and understanding consumer behavior. By fostering collaboration and innovation, the AMA aims to enhance the effectiveness of marketing in businesses and organizations across various sectors.