CPM (Cost Per Mille)

Cost Per Mille (CPM) is an advertising metric that represents the cost of displaying an ad to one thousand viewers. In simpler terms, if a company pays for CPM advertising, they are buying exposure to their audience—specifically, they pay a set amount for every 1,000 times their ad is shown, regardless of whether or not people click on it. This measurement helps advertisers understand the cost-effectiveness of their campaigns and allows them to compare the costs of different advertising options, focusing on the reach and visibility of their promotional messages.