Media Buying

Media buying is the process of purchasing advertising space or airtime across various platforms, such as TV, radio, online websites, social media, and print. It involves researching target audiences, selecting the most effective channels, negotiating prices, and scheduling ad placements to reach specific demographics. The goal is to maximize the campaign’s impact while staying within budget. Media buyers analyze data and market trends to ensure ads are seen by the right people at the right time, ultimately helping brands increase awareness, engagement, and conversions strategically.