DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP), now known as Google Ad Manager, is a platform that helps online publishers manage and sell advertisements on their websites. It organizes ad inventory, targets specific audiences, and optimizes ad delivery to maximize revenue. Publishers can track ad performance and revenue, ensuring they choose the best ads for their audience. DFP streamlines the process of connecting advertisers with website owners, making it easier for both parties to achieve their goals in the ever-evolving digital advertising landscape.