Click-Through Rate (CTR)

Click-through rate (CTR) is a metric used to measure the effectiveness of online advertising or content. It represents the percentage of people who click on a link, ad, or call-to-action compared to the total number of people who viewed it. For instance, if 100 people see an ad and 5 click on it, the CTR is 5%. A higher CTR indicates that the content is engaging and encourages users to take action, while a lower CTR may suggest that it needs improvement to attract more interest. It's an important measure for assessing marketing performance.