conversion rate

Conversion rate is a metric used to measure the effectiveness of a particular action, usually in marketing or sales. It represents the percentage of people who take a desired action out of the total number of visitors or participants. For example, if 100 people visit a website and 5 make a purchase, the conversion rate is 5%. This figure helps businesses understand how well they are converting interest into sales, allowing them to assess performance and make improvements to their strategies. A higher conversion rate indicates more successful engagement with potential customers.