engagement rate

Engagement rate is a metric used to measure how actively people interact with content, such as posts on social media, articles, or videos. It is calculated by taking the total number of interactions (likes, comments, shares) and dividing it by the total reach or views, then multiplying by 100 to get a percentage. A higher engagement rate indicates that the audience finds the content interesting and relevant, while a lower rate suggests less impact or appeal. It helps creators and marketers understand the effectiveness of their content in fostering audience connections.