ad measurement

Ad measurement refers to the process of assessing the effectiveness of advertising campaigns. It involves tracking various metrics, such as impressions (how many people saw the ad), clicks (how many interacted with it), and conversions (how many took a desired action, like making a purchase). By analyzing this data, companies can determine what works, refine their strategies, and allocate resources more effectively. The goal is to understand the return on investment (ROI) of their advertising efforts, ensuring they reach the right audience and achieve desired outcomes.