Media Ratings Council (MRC)

The Media Rating Council (MRC) is an industry organization that sets standards and certifies the accuracy and quality of media measurement services, such as TV and digital advertising viewership data. Its goal is to ensure that audience ratings and metrics are reliable, transparent, and trustworthy for advertisers, media companies, and agencies. By certifying these services, the MRC promotes confidence in media measurement, helping stakeholders make informed decisions based on consistent and credible data. Essentially, it acts as a watchdog to maintain standards in how audience data is collected and reported across various media platforms.