Third-Party Data Providers

Third-party data providers are companies that collect and sell information about individuals, businesses, or online behavior from various sources. Organizations use this data to better understand their target audiences, improve marketing strategies, or enhance products and services. These providers gather data beyond what a company collects directly, often compiling information from public records, surveys, online activities, or other databases. Using third-party data helps businesses make more informed decisions, personalize experiences, and reach the right customers more effectively. However, data privacy and security are important considerations when working with third-party data sources.