Data Management Platforms (DMPs)

A Data Management Platform (DMP) is a technology tool that collects, organizes, and analyzes large amounts of customer data from various sources like websites, apps, and offline channels. It helps businesses understand their audience better by creating detailed customer profiles. These profiles enable more targeted advertising, personalized marketing, and improved customer experiences. Essentially, a DMP acts as a central hub that consolidates data to inform smarter marketing decisions and enhance overall engagement with customers.