ad targeting

Ad targeting refers to the practice of directing advertisements to specific audiences based on their characteristics, interests, and online behaviors. Companies use data from search histories, social media activity, and demographic information to understand who is likely to be interested in their products or services. This allows them to deliver more relevant ads, increasing the chances that viewers will engage with the content. By targeting specific groups, advertisers can improve their marketing effectiveness and reduce wastage on broader audiences who may not be interested.