Retargeting

Retargeting in email marketing involves reaching out to potential customers who have previously interacted with your brand but didn't complete a purchase or engage fully. For example, if someone visits your website but leaves without buying anything, you can send them a follow-up email highlighting the products they viewed or offering a special discount. This strategy aims to remind and encourage them to return to your site and complete their transaction, ultimately increasing the chances of conversion by keeping your brand top-of-mind.