Programmatic Direct

Programmatic Direct refers to a method of buying and selling advertising space in a more automated and efficient way. Unlike traditional advertising, where negotiations and transactions happen manually, Programmatic Direct uses technology to facilitate direct deals between advertisers and publishers. This approach allows for better targeting of audiences and often ensures that ads appear on specific, quality sites. It combines the speed and efficiency of automated systems with the reliability of direct agreements, helping brands reach their desired consumers effectively while providing publishers with a guaranteed revenue stream.