Contextual Advertising

Contextual advertising is a marketing approach where ads are tailored to match the content a user is currently viewing. For example, if you’re reading a travel blog about Paris, you might see ads for hotels or flights to Paris. This technique uses algorithms to analyze the webpage’s subject and serve relevant ads, making them more likely to catch your interest. It helps advertisers reach the right audience with messages that align with their current interests or needs, enhancing advertising effectiveness without being intrusive.