Criteo

Criteo is a technology company that specializes in digital advertising, helping businesses reach potential customers online. It uses data-driven strategies to display personalized ads to users based on their online behavior and interests. For example, if you visit a website to look at shoes, Criteo might show you ads for those shoes or similar products while you browse other sites. This targeted approach aims to increase the likelihood of users clicking on ads and making purchases, benefiting both advertisers and consumers by presenting relevant products at the right time.