Advertising Technology

Advertising technology, often called ad tech, refers to tools and software that help businesses target, deliver, and measure digital advertising campaigns efficiently. It includes systems that analyze user data to serve relevant ads across websites and apps, automate ad placement, and track performance. Ad tech enables marketers to reach specific audiences, optimize spending, and assess campaign effectiveness in real-time, making advertising more precise and accountable. Overall, it enhances the process of connecting brands with the right consumers at the right time through digital channels.