Amazon DSP

Amazon DSP (Demand-Side Platform) is an advertising tool that allows businesses to buy ads on Amazon's websites and across the internet. It helps advertisers reach specific audiences by leveraging Amazon's vast data on shopping behavior and preferences. Advertisers can create targeted campaigns to promote their products to potential customers, whether they're browsing on Amazon or visiting other sites. DSP provides insights and analytics to help businesses understand their ad performance, making it easier to optimize their advertising strategies in real time. This tool is particularly useful for brands looking to maximize their online visibility and sales.