The Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) is an organization that focuses on promoting and enhancing the online advertising industry. It creates standards, conducts research, and advocates for policies that support digital marketing. IAB helps companies navigate the digital landscape, ensuring that advertising is effective, transparent, and respectful of consumer privacy. By bringing together various stakeholders—including advertisers, agencies, and publishers—IAB plays a crucial role in shaping the future of digital advertising and improving how businesses connect with consumers online.