Measurement and analytics

Measurement and analytics refer to the processes of collecting, analyzing, and interpreting data to understand performance and make informed decisions. Measurement involves quantifying specific variables, such as sales or website traffic, while analytics uses statistical and computational techniques to identify patterns or trends in that data. By leveraging these insights, organizations can evaluate their effectiveness, optimize operations, and predict future outcomes. Essentially, measurement provides the numbers, and analytics helps make sense of those numbers to drive better strategies and improvements.