KPI (Key Performance Indicator)

A Key Performance Indicator (KPI) is a measurable value that shows how effectively a person, team, or organization is achieving specific goals. Think of it as a health check for business performance; KPIs help identify what’s working well and what needs improvement. For example, a sales team might track the number of new customers gained in a month, while a website might monitor visitor traffic. KPIs are tailored to each objective, providing clear and quantifiable insights that guide decision-making and strategic planning to improve overall success.