Data-driven management

Data-driven management is an approach where decisions are made based on data analysis and interpretation rather than intuition or personal experience. Organizations collect information from various sources—like customer feedback, sales figures, and market trends—and use it to understand patterns, make predictions, and improve performance. This way, leaders can identify opportunities, enhance efficiency, and better meet customer needs. By relying on evidence rather than guesswork, businesses aim to make informed choices that lead to more successful outcomes.