Douglas Hubbard

Douglas Hubbard is an American statistician and author known for his work in decision analysis and risk management. He popularized the use of quantitative methods for addressing uncertainty in business and policy decisions, advocating for data-driven approaches rather than relying solely on intuition. His book, "How to Measure Anything," argues that many things we consider immeasurable can actually be quantified, providing tools and techniques to assess risks and make better informed choices. Hubbard's insights challenge traditional views on measurement, encouraging a more analytical mindset in various fields, from finance to environmental policy.