Budget Management in Marketing

Budget management in marketing refers to the process of planning and controlling the financial resources allocated for marketing activities. It involves setting a budget, deciding where to spend money—such as on advertising, promotions, and public relations—and monitoring expenses to ensure they align with the company's goals. Effective budget management helps maximize the return on investment (ROI) for marketing efforts, ensuring that resources are used efficiently to reach the target audience and achieve desired results without overspending or wasting funds.