4Ps of Marketing

The 4Ps of Marketing—Product, Price, Place, and Promotion—are key factors to successfully sell something. "Product" refers to the item or service offered, designed to meet customer needs. "Price" is what customers pay, balanced to reflect value and cover costs. "Place" involves the locations or channels through which the product is sold, making it accessible. "Promotion" encompasses the ways a business encourages people to buy, such as advertising or special offers. Together, these elements help a business attract customers, satisfy their needs, and achieve sales goals effectively.