Agricultural Marketing

Agricultural marketing refers to the process of promoting and selling farm products. It involves various activities such as packaging, pricing, advertising, transportation, and distribution to ensure that fresh produce reaches consumers efficiently. This field also encompasses understanding market demand, analyzing consumer preferences, and providing farmers with the tools they need to succeed in the market. Effective agricultural marketing can help farmers secure better prices for their goods and ensure that consumers have access to quality products. Overall, it's about connecting producers with consumers while maximizing profits and minimizing waste.