Kotler's Marketing Strategy

Kotler's Marketing Strategy emphasizes understanding customer needs and creating value through effective market segmentation, targeting, and positioning. It involves identifying distinct groups within a market, selecting the most suitable ones to focus on, and designing a unique selling proposition that addresses those groups' specific needs. The approach also highlights the importance of a marketing mix—product, price, place, and promotion—to connect with customers effectively. By strategically aligning these elements, businesses aim to attract and retain customers, ultimately driving sales and fostering brand loyalty.