demographic segmentation

Demographic segmentation is a marketing strategy that divides a larger population into smaller groups based on specific characteristics such as age, gender, income, education, and family size. By understanding these demographics, businesses can tailor their products, services, and marketing efforts to meet the unique needs and preferences of different segments. For example, a company might target young adults with trendy clothing, while promoting practical home goods to families. This approach helps organizations effectively reach their target audience, improve customer satisfaction, and enhance overall sales performance.