Segmentation theory

Segmentation theory is a concept that suggests the population can be divided into distinct groups or segments based on shared characteristics or behaviors. In marketing, for example, businesses use segmentation to tailor products and communications to specific audiences, improving engagement and effectiveness. This approach helps organizations understand different needs, preferences, or trends within various segments, leading to more targeted strategies. By recognizing that not everyone responds the same way, segmentation allows for more personalized approaches in various fields, including business, education, and healthcare.