Target Market

A target market is a specific group of people or businesses a company aims to reach with its products or services. It’s the segment of the population most likely to be interested and benefit from what the company offers. Identifying the target market helps businesses focus their marketing efforts, messaging, and resources efficiently. Factors like age, gender, location, interests, and purchasing behavior are considered to define this group. Understanding the target market ensures that marketing strategies resonate with the right audience, increasing the chances of attracting loyal customers and achieving business goals.