B2C Segmentation

B2C segmentation, or Business-to-Consumer segmentation, is the process of dividing potential customers into groups based on shared characteristics. This can include demographics (like age, gender, income), behaviors (such as purchasing habits), and psychographics (like interests and values). By understanding these segments, businesses can tailor their marketing strategies to better meet the needs and preferences of different groups, ultimately increasing customer satisfaction and sales. It’s a way for companies to find the right audience for their products or services and deliver more personalized experiences.