B2B vs B2C Segmentation

B2B (Business-to-Business) segmentation focuses on dividing companies into groups based on their industry, size, needs, or purchasing behavior, since businesses often buy in larger volumes or require customized solutions. B2C (Business-to-Consumer) segmentation targets individual consumers, dividing them into groups based on demographics like age, income, lifestyle, or purchasing habits. Essentially, B2B segments businesses, while B2C segments individual consumers, each requiring tailored marketing strategies to address their specific motivations and needs.