Market Segmentation Research

Market segmentation research is the process of dividing a broader market into smaller groups of consumers who share similar characteristics, such as demographics, interests, or buying behaviors. This helps businesses understand their customers better, allowing them to tailor products, marketing messages, and services to meet the specific needs of each segment. By identifying these distinct groups, companies can optimize their strategies, improve customer satisfaction, and ultimately enhance their profitability. It’s about finding and targeting the right audience for better engagement and results.