Behavioral Segmentation

Behavioral segmentation is a marketing strategy that divides consumers based on their behaviors, such as purchasing habits, brand interactions, or responses to promotions. Instead of grouping people by age or location, it focuses on how they engage with products or services, including their motivations, preferences, and usage patterns. This approach helps businesses tailor their marketing efforts to meet specific needs and expectations, ultimately enhancing customer satisfaction and loyalty. By understanding what drives consumer behavior, companies can create more effective campaigns that resonate with their target audience.