Subscriber Segmentation

Subscriber segmentation is the process of dividing a group of subscribers into smaller categories based on shared characteristics or behaviors. This helps businesses tailor their communications, offers, and content to meet the specific needs and preferences of each group. For example, a magazine might segment its subscribers by age, interests, or frequency of purchases. By understanding these segments, companies can improve customer engagement, enhance satisfaction, and increase retention, ultimately driving better results in their marketing efforts.