Email Automation

Email automation in email marketing refers to the use of software to send pre-scheduled or triggered email messages to subscribers automatically. This means businesses can communicate with their audience at the right time without manual effort. For example, a welcome email can be sent automatically when someone signs up, or reminders can be sent based on customer actions, like a cart abandonment. This approach helps improve customer engagement, saves time, and allows businesses to nurture relationships with their audience more effectively, ensuring relevant content reaches the right people when it matters most.