Email Campaign Management

Email campaign management involves planning, executing, and analyzing marketing emails sent to a group of subscribers. It includes creating engaging content, designing eye-catching layouts, and segmenting the audience based on preferences or behaviors. Marketers use tools to schedule emails, track open rates, and monitor responses. The goal is to drive action, such as clicking links or making purchases, while building relationships with customers. Effective management ensures that messages are relevant, well-timed, and compliant with regulations, leading to higher engagement and improved outcomes for businesses.