Open Rate

Open rate is a metric used in email marketing to measure the percentage of recipients who open a sent email. For example, if you send 100 emails and 25 people open them, your open rate is 25%. It helps marketers understand how effective their subject lines and timing are at capturing recipients’ attention. A higher open rate generally indicates that the email content or subject line resonated well with the audience, whereas a lower rate suggests the need for improvements in messaging or targeting. It’s a useful indicator of engagement with your email campaigns.