Email Open Rate

Email open rate is a metric that measures the percentage of recipients who open a specific email compared to the total number of emails delivered. It helps businesses understand how effectively their email marketing engages audiences. For instance, if 100 emails are sent and 20 are opened, the open rate is 20%. This figure indicates how well the subject line and sender resonate with recipients, and can guide improvements in future campaigns to increase engagement and achieve better results. A higher open rate generally suggests that the content is appealing to the target audience.