Sender Reputation

Sender reputation is a score that email providers assign to a sender based on their history of sending emails. It reflects how trustworthy and legitimate the sender is. If a sender consistently sends spam, irrelevant, or malicious emails, their reputation drops, increasing the chances that future emails will be marked as spam or blocked. Conversely, a good reputation is built by sending relevant, legal, and well-maintained email lists. Maintaining a positive sender reputation helps ensure your emails reach your recipients’ inboxes rather than their spam folders, improving communication effectiveness.