Drip Campaigns

A drip campaign in email marketing is a series of automated emails sent to subscribers over time. These messages are carefully planned and delivered based on specific triggers, like signing up for a newsletter or making a purchase. The goal is to nurture relationships with customers, delivering relevant content or offers that guide them through their journey, ultimately encouraging engagement or conversions. By providing valuable information gradually, drip campaigns help keep your brand top-of-mind without overwhelming recipients with too much information at once.