Campaign Automation

Campaign automation refers to the use of technology to streamline and manage marketing campaigns without manual effort. It allows businesses to automatically send targeted messages and actions based on specific triggers, like user behavior or time schedules. For instance, when a customer signs up for a newsletter, they might automatically receive a welcome email series. This automation helps improve efficiency, ensures timely communication, and allows marketers to focus on strategy rather than routine tasks, ultimately enhancing engagement and conversion rates.