
ROI measurement
ROI, or Return on Investment, measures how much profit or value you gain from an investment compared to its cost. It's a way to evaluate if spending money on a project, marketing, or asset was worthwhile. To calculate ROI, you subtract the initial investment from the total benefits received, divide that by the investment amount, and then multiply by 100 to get a percentage. A higher ROI indicates a more effective investment, helping businesses and individuals make informed decisions about where to allocate resources for the best returns.