Marketing Mix Model

A Marketing Mix Model (MMM) is a strategic tool used by businesses to analyze the effectiveness of their marketing efforts. It typically focuses on four key elements, known as the "4 Ps": Product (what you sell), Price (how much you charge), Place (where you sell it), and Promotion (how you market it). By examining how these elements interact and influence customer behavior, companies can make informed decisions about allocating their resources, optimizing their marketing strategies, and ultimately improving sales and brand awareness.