Advertising

Advertising, within marketing communications, is the process of promoting products or services to a target audience through various media channels such as television, radio, print, online platforms, and social media. Its goal is to inform, persuade, and remind consumers about the benefits and features of a brand, ultimately influencing their purchasing decisions. By creating engaging messages and visuals, advertising helps brands connect with their audience, build awareness, and differentiate themselves from competitors. Effective advertising combines creativity with strategic planning to reach people where they are most likely to notice and respond.