The Story Brand Framework

The Story Brand Framework is a marketing approach that simplifies how businesses communicate their message. It positions the customer as the hero of their own story, while the brand acts as a guide. The framework consists of seven elements: identifying the customer’s problem, showcasing the brand as a solution, outlining a clear plan, prompting action, and highlighting the positive outcome for the customer. By focusing on the customer’s journey rather than just the product, businesses can create a clearer, more compelling narrative that resonates and motivates potential clients to engage.