SB7 Framework

The SB7 Framework is a storytelling method used in marketing to craft compelling brand messages. It involves seven key elements: the character (your customer), their problem, your solution, the guide (your brand), a plan to address the problem, a call to action, and the result or success they achieve. By structuring your message around these components, you create a clear and engaging narrative that resonates with your audience, makes your offerings relevant, and motivates them to take action. The framework helps ensure your marketing communicates value effectively and builds a strong emotional connection.