Building a StoryBrand (book)

"Building a StoryBrand" by Donald Miller outlines a method for clarifying a brand's message using storytelling principles. The book introduces the StoryBrand Framework, which positions the customer as the hero and the brand as a guide. Miller emphasizes seven elements essential for effective communication, including identifying the problem, offering a solution, and showing how the brand helps the customer achieve success. By focusing on customer needs and using clear messaging, businesses can connect more effectively with their audience, simplify their marketing, and ultimately drive engagement and sales.