StoryBrand

StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message by framing it in the context of storytelling. It positions the customer as the hero and the brand as a guide that helps them solve a problem. The framework emphasizes understanding the audience's needs, defining the problem, presenting a clear solution, and explaining the benefits. By using this approach, companies can create messages that resonate more effectively with customers, making it easier for them to engage and take action. This method ultimately aims to enhance communication and improve marketing results.