Customer Journey

The customer journey represents the process a person goes through from first learning about a product or service to making a purchase and beyond. It typically includes several stages: awareness (discovering the product), consideration (researching and comparing options), decision (choosing to purchase), and loyalty (post-purchase experience). Each stage involves different interactions with the brand, such as advertisements, customer reviews, and support services. Understanding this journey helps businesses improve their marketing and enhance customer satisfaction by addressing needs and preferences at every step.